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Many Still Confused by Satellite Radio

Sunday, May 15, 2005

(SNN Seoul) A surprising number of Hyundai customers said that didn’t want Sirius Satellite Radio installed in their vehicles because they objected to Howard Stern.

Executives were stunned by the number of "unprompted write-ins" on the survey

John Krafcik, Hyundai vice president of product development and strategic planning, said that executives were stunned by the number of "unprompted write-ins" on the survey that said customers were "not comfortable with programming from Stern."

Starting in 2006, Stern will be broadcasting from Monday through Friday between 6AM and 10AM. During the typical four hour show, Stern will ask at least one woman if he can see her breasts, and talk about the size of his penis.

While the respondents may not enjoy Stern’s antics, what they don’t understand is that the amazing thing is that with Satellite radio is you don’t have to listen to just one station. Interestingly enough, there is nothing in the Sirius contract that forces the subscriber to listen to Stern.

They do not want to have their young children listening to Stern

While some point out that they do not want to have their young children listening to Stern, it really must be pointed out that you should not let young children drive a vehicle unsupervised. There is even a control on the front of the radio, easily reachable by the driver that allows a listener to switch to any of the other 120 channels whenever they find the programming objectionable.

Another concern of Hyundai users was the fear that if they had XM radio, David Bowie would be electronically beamed into their back seat. Many respondents also disapproved of DVD players in vehicles, as pornography is often distributed on DVD.

Hyundai gave the survey to over 300 customers while they were deciding whether to choose Sirius Radio or XM for an option. The majority of respondents were surprised to find they didn’t buy a Honda.


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